Sonam Kapoor and Rhea Kapoor are India’s answer to famous International fashionable duo Kendall and Kylie, the fashionistas are all set to start their own fashion empire with the launch of their label RHESON (a perfect amalgamation of their first names) - a platform for girls to be a1 in their fashion game without spending a fortune.
Rheson will launch with five collections each reliving the duo’s childhood and reflecting their personality and personal style hence giving girls all around the nation a chance to dress up like the style icon of the nation.
Here are some rhesons why this brand will become your ultimate best friend this summer.
The brand is set to give the 90s kids a major throwback with their candies, Phantom cigarettes and stationary print, that is not only putting fun back in the fashion game but these nostalgic prints are the duo’s answer to the pop culture prints like Coco Cola, Donuts and Flamingos that every girl has been obsessing over. These prints will take you down the memory lane through a very fashionable route representing India.
Accessible & Affordable Glamour
It’s not possible to wear couture in day to day life, even the duo opts for high street fashion for their daily shenanigans. Rheson is a brand that will not only become your bestfriend but help you up your style game without burning a hole in your pocket. This brand is for anyone who has dreamt of raiding the Kapoor sister’s closet.
Rheson is not is not just limited to the affordable clothing but the first collection will also feature a range of very quirky yet smart non leather handbags, that are fashionable enough to help you stand out in the crowd even if you are dressed in a plain black tee and class ol’ denims.
Every indian girl has learnt the basic fashion tips from their mother and always loved to raid their closet and dress up like them, collections adds a very authentic and personal touch to the brand. These prints are an ode to their mother who played a major role in their unadulterated love for fashion. That’s not it, Sonam is known for the various versions of sarees she flaunts at the red carpet every year and her love for sarees is visible in this collection too, where the duo have come up with the most latest trend that will be a blockbuster this season. Saree 2.0- the palazzo saree, for every fashionable chick on the block.
Oversize Is The Right Size
Boyfriend shirts and Jeans are the new thing but rheson is giving that hep look a very modern twist with their mom denim jackets and supersized super girl shirts that are definitely going to be a major trend this season.
The brand is helping girls to embrace fashion and encouraging self expression without having to spend a bomb to look glamorous.